Effective Date: July 27, 2026

Southern Mentality PLLC ("Southern Mentality," "we," "our," or "us") is committed to protecting the privacy of our patients, prospective patients, employees, applicants, and website visitors. This Privacy Policy explains how we collect, use, safeguard, and disclose personal information in accordance with applicable federal and North Carolina laws.

Information We Collect
We may collect personal information including, but not limited to:

• Name, address, telephone number, and email address
• Date of birth and demographic information
• Insurance and billing information
• Employment application information
• Information submitted through our website, contact forms, or patient portal
• Information necessary to provide healthcare services or conduct business operations

When receiving healthcare services, your Protected Health Information (PHI) is governed by our separate Notice of Privacy Practices as required by the Health Insurance Portability and Accountability Act (HIPAA).

How We Use Your Information
We use personal information only for legitimate business purposes, including:

• Providing behavioral health services
• Scheduling appointments
• Verifying insurance coverage
• Billing and payment processing
• Collecting outstanding balances
• Communicating with patients regarding care or appointments
• Responding to inquiries
• Recruiting and hiring employees
• Complying with legal and regulatory requirements
• Operating and improving our business

We do not use your personal information for unrelated marketing purposes without your consent where required by law.

No Sale or Sharing of Personal Information
Southern Mentality does not sell, rent, trade, or otherwise share your personal information with third parties for their marketing or advertising purposes.
We only disclose personal information when necessary to:

• Provide requested services
• Process insurance claims or payments
• Collect outstanding balances through authorized collection processes
• Work with vendors who assist in operating our practice and are contractually required to protect your information
• Comply with legal obligations, court orders, subpoenas, or government requests
• Protect the rights, safety, and security of our patients, staff, or practice

Cookies and Website Analytics
Our website may use cookies and similar technologies to improve website functionality and understand general website usage. These technologies do not collect Protected Health Information and are not used to sell or share your personal information.
You may disable cookies through your browser settings, although some website features may not function properly.

Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
While no method of electronic transmission or storage is completely secure, we continually strive to use commercially reasonable safeguards to protect your information.

Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable federal and North Carolina laws, including healthcare record retention requirements.

Your Privacy Rights
Depending on the type of information involved and applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request information about how your data is used
• Receive copies of certain records as permitted by law

Requests involving Protected Health Information are handled in accordance with HIPAA and applicable North Carolina law.

Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage users to review the privacy policies of any third-party sites they visit.

Children's Privacy
Our website is not intended to knowingly collect personal information from children without appropriate authorization. Any information collected in connection with treatment of minors is handled in accordance with applicable federal and North Carolina laws.

Changes to This Privacy Policy
We may update this Privacy Policy periodically. The revised version will be posted on our website with an updated effective date.

Contact Us
If you have questions regarding this Privacy Policy, please contact:
Southern Mentality PLLC
1914 J N Pease Place
Charlotte, NC 28262
E-Mail: webmaster@southernmentalitync.com
Phone: (704) 754-8718
Website: www.SouthernMentalityNC.com